Tips & Tools in Compliance & Marketing
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We provide tips and tools to help market your business in the digital industry.
Many companies make the mistake of creating content that focuses on selling, but content creation works best when you create value for your customers. This, in turn, creates value for your business. Customers are bombarded throughout the day with ads on billboard signs on the way to work, on the radio while stuck in traffic, on the websites they surf during their downtime and between the shows they watch when they get home.
Over the past decade and a half, social media has become central to how people interact online. Unsurprisingly, this has caused social media marketing to become a central element of many brand’s promotional mixes. Every year, different trends define how brands reach out on social platforms. In 2020, social commerce will be one of the trends at center stage.
Content marketing is a highly impactful form of digital outreach. Rather than focusing on pitching your brand’s offerings, this technique focuses on attracting the attention of potential customers with valuable information and other content. Many brands are using this as part of their digital marketing mixes. However, getting your strategy right, especially when so many others are competing for attention, can be challenging.
One does not need to look far to find stories of bloggers making six-figure incomes and higher from building an audience and then monetizing that audience through affiliate marketing. It sounds easy enough, but once publishers get started with the process, they quickly find that not all advertiser offers are worth accepting. Even when they are, converting traffic into sales is no easy feat.
There is no learning experience quite like seeing a principle put into action. Well-executed marketing campaigns can provide lessons on how to apply the principles and tips you picked up over the years. They also show real-life examples of what works and what doesn’t. All of the examples discussed here are email marketing cases.
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