Tips & Tools in Compliance & Marketing
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One of the greatest challenges of digital marketing is generating leads in the form of traffic. Although converting visitors into sales is an art and science of its own, even the most stellar conversion rate isn’t worth much without traffic. If you run an affiliate marketing business and want to get more activity on your links, the following nine strategies may help you achieve your growth goals.
Affiliate marketing has been a mainstay for as long as digital marketing has been around. Even before then, companies used special coupon codes to track which partner sources sent customers to their businesses. Now that digital marketing has taken off, influencer marketing is becoming more prevalent, as anyone with the right skills or talent can build an audience. Marketers and their clients are now tapping into the influencer market to reach that audience.
Some people might argue that the history of lead generation is as old as commerce itself. After all, lead generation speaks to the piquing of a customer’s interest. It is impossible to do business without achieving this. If a buyer is not interested in something, business owners and traders would earn neither their money nor their cocoa beans.
If you are interested in affiliate marketing, you have likely seen that the two roles you can take are publisher and advertiser. If you are new to the space, you may have a hard time understanding the difference between the two and determining which is right for you. Understanding these two terms is your first step toward affiliate marketing success.
Pay per click (PPC) ads have dominated the online advertising landscape for quite some time. It’s no wonder why. Customers who discover a website via PPC ads are 50% more likely to make a purchase. Marketers know this because PPC ads deliver immediate and trackable results. They are also very easy to set up, allowing many business owners to manage this on their own. Business people can then invest in more technical aspects of lead generation.
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