By June Tapia
March 24, 2020
Affiliate marketing has been a mainstay for as long as digital marketing has been around. Even before then, companies used special coupon codes to track which partner sources sent customers to their businesses. Now that digital marketing has taken off, influencer marketing is becoming more prevalent, as anyone with the right skills or talent can build an audience. Marketers and their clients are now tapping into the influencer market to reach that audience.
How Marketers Use Both Strategies
While they are separate marketing strategies, more often than not, they work hand in hand. In fact, affiliate marketing facilitates influencer marketing. Influencers typically get a special link, code or coupon to provide special value to their customers. These also allow companies to track the source.
Because of its two-for-one offering, Forbes believes companies will spend $10 billion on influencer marketing, but $6.8 billion on affiliate strategies. This does not necessarily reflect bigger spending on influencers alone. What it does show is that affiliate marketing is becoming more absorbed into influencer-based strategies as more marketers combine the two.
How To Reach the Right Influencers
Top influencers are bombarded with offers on a daily basis. While these are desirable channels to tap into, you might find that their values do not align with your own. There are also instances where smaller audiences are more engaged because of a closer and more trusting relationship with the influencer. So, how do you find the right ones?
Are you an advertiser who wants to reach the large and engaged audience of our trusted influencers and publishers? Partner with LeadFlash to start leveraging their platforms. Sign up to become one of our advertisers today. If you have questions, give us a call at (561) 499-3329.
LeadFlash is a proud member of:
© Copyright 2020 LeadFlash.comAll rights reserved.