By June Tapia
February 11, 2020
If you are interested in affiliate marketing, you have likely seen that the two roles you can take are publisher and advertiser. If you are new to the space, you may have a hard time understanding the difference between the two and determining which is right for you. Understanding these two terms is your first step toward affiliate marketing success.
What Is a Publisher?
A publisher is a person or organization that creates and publishes content. In the context of affiliate marketing, publishers get paid by advertisers to show the latter’s ads on their websites. If you earn money by displaying other brand’s advertisements, you are likely a publisher.
The principal value provided by the publisher in the context of marketing is the audience’s eyes. You can develop an audience by creating and publishing content that is engaging. You earn your return for all that hard work by receiving commissions for the advertisements you display.
A publisher may produce content that is directly related to the products or services being advertised. For example, a review site would fit this type of publisher. Alternatively, the publisher may produce indirectly related content. For example, your site may provide guidance and advice related to the financial services being promoted in advertisements.
How To Become a Publisher
To become a publisher with LeadFlash, simply start by completing our application. If you are approved, you can integrate our network with either website campaigns, API campaigns or inbound call campaigns.
Our goal is to provide unique audiences that engage with the financial services promoted by our advertisers. We will help you improve your publishing performance and optimize to offer advertisers as much value as possible. In turn, this will help you earn more through our network.
What is an Advertiser?
An advertiser is a person or organization that creates an ad to be displayed by a publisher. The goal of the advertiser is to attract potential buyers to a product or service and convert them to customers. If you use affiliate marketing to drive customers to your business, you are likely an advertiser.
In the context of a marketing network, the advertiser is the customer paying for advertising space. You can earn a return on your investment by creating engaging advertisements and working with the network to have your ad placed with relevant content.
Typically, the advertiser is directly selling a product or service. However, the advertiser may be an affiliate, reseller or the company that produces the goods.
How To Become an Advertiser
Like publishers, advertisers who want to join LeadFlash must also start by completing an application. If approved, you can create and submit ads, set your campaign parameters and more. We work hard to ensure that your campaigns will successfully drive customers to your business. To that end, we provide targeted consumer funnels, compliance marketing strategies for financial services and dedicated account managers.
Working With LeadFlash
If you are a publisher or advertiser in the financial services space, you may want to join LeadFlash. Our affiliate marketing network is focused on verticals, including consumer lending, insurance, credit, debt consolidation, investments and more. There are special considerations for advertising in the financial industry, including regulatory compliance and appropriate targeting. We can help you make the most of finance affiliate marketing as either a publisher or an advertiser.
In many cases, advertisers in the finance industry are marketing specialists. We also work with lenders directly who want to promote their businesses.
No matter which side of our network you are on, we are dedicated to establishing a long and productive relationship. Contact us to learn more about our network and how you can join it.
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