By June Tapia
January 28, 2020
Online businesses are incredibly flexible. You can start one with virtually no money at all, and one potential avenue is affiliate marketing.
The Affiliate Life
An affiliate marketer earns a commission by marketing (promoting) other people's and companies' products or services. Most marketers do this through their websites or blogs. Other options are to publish ebooks linking to certain products or to do social media marketing. Community forums, email campaigns and YouTube videos are three additional mediums for affiliate marketing. Why go into this type of business, though? There are many reasons.
Online affiliate marketing began in 1994. It has since grown to an industry worth more than $12 billion worldwide. Talk about a huge pie! There's plenty of room for many marketers to do very well.
Trillions of dollars of potential profits are out there. Remember that more than two billion people use the internet. In affiliate marketing, you find a small number of them and connect them with the products they want.
Adapt It to Fit Your Time, Not the Other Way Around
Many businesses require that you contort your time, energy and life to fit them. Not so with affiliate marketing. It's something you can do in your spare time or as a part-time endeavor. You can easily and lucratively do it full time as well.
If you're the type of person who likes to dip his or her toes into a new business idea, affiliate marketing is a smart choice. You're able to start small as you learn the ropes. Then, you can expand the business in the way you want. Many affiliate ventures start as a way for their owners to earn extra money, but they turn into much more. Affiliate marketing allows you to:
You Choose Niches You Are Passionate About
Doing well with the affiliate life means choosing companies and products that you believe in and are happy to be associated with. That enthusiasm will show through your blog posts, ebooks, videos and other marketing mediums. When you are passionate about something, you have an easier time discussing it and getting others excited about it.
Suppose you are passionate about personal finance or, more specifically, budgeting. You read many personal finance books throughout the year and have plenty of hacks for saving money on trips to, say, Disney World, Paris, Barcelona and many other places. You can create content on budgeting for the holidays, using libraries, selecting banks and so many other topics. Spread that passion!
You Do Good and Make a Difference in Thousands of Lives
Affiliate marketing is a way for you to earn money, yes, but any good marketer should be driven by the desire to help others. This business is not for people who want to manipulate others and manufacture sales. A lack of authenticity becomes apparent after a while. Whatever your niche is, you possess the potential to make a difference in the lives of thousands of individuals, couples and families.
It's an Inexpensive Way to Work from Home
Affiliate marketing lets you work from home—from virtually anywhere. Wear your favorite jeans or comfortable pajamas; it is up to you. Startup costs are low compared with other businesses. You have no storefront or warehouse to maintain. Other positives include:
Your Responsibilities Are Minimal (Relatively Speaking)
A regular business owner has to worry about a diverse range of issues, including customer support, hiring, quality assurance, a minimum viable product, product development, shipping, capital, financing and much more. An affiliate marketer has responsibilities, certainly, but they are comparatively stress-free.
These responsibilities generally include creating content, finding and researching quality products to market, optimizing content for search, recording online traffic and other marketing-related tasks. They take a bit of time, but they are easy to learn on your own. You can do these tasks anywhere, anytime. And no dealing with irate calls from customers!
Unlimited Potential Exists for You to Shape the Business
You can do affiliate marketing through blog posts, websites, videos, social media, books and email newsletters. Additional avenues you could explore include coupons, banner ads, clickable images and product reviews, among others. In short, there is a lot of room for your business to grow and a lot more money for you to make. Moreover, the types of products you market are virtually unlimited. People who do personal finance affiliate marketing can promote products or services, such as books, travel destinations, budgeting software, clothing, savings accounts and even vehicles.
You Grow as a Person
Authenticity and transparency matter a lot in the affiliate life. You do a better job promoting products when you have tried them yourself, or know people who have, and if you're upfront about your associations to the products. In other words, affiliate work brings you into contact with a wide range of products, services and people. You have fun trying out these different things, and you grow as a person.
If you're thinking about becoming an affiliate marketer for financial products or consumer finance, get in touch with us at LeadFlash or check out our blog.
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